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Before this, Jing Haibing had not participated in the Cold-Faced Lady’s decision, nor did she ‘complained’ to Pei Qian or He Desheng.

Pei Qian thought for a moment and changed his way of asking. “Then, tell me from a financial perspective, how is Cold-Faced Lady’s company?”

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After some consideration, Jing Haibing said, “Meng Chang’s model should be the standard internet marketing model. While he didn’t fake any financial accounts, he used some methods to make the financial statements look especially good.”

“However, strictly speaking, the cash flow of the Cold-Faced Lady has always been very tight. Meng Chang is used to spending lavishly on marketing, so he has always been lacking in funds.”

“Before I left, the last investment that Cold-Faced Lady received was eight million yuan from you, Boss Pei. It was spent very quickly.”

“However, whether the Cold-Faced Lady will have any problems or not depends on whether Meng Chang can get money from others. If he can, Cold-Faced Lady’s valuation will continue to increase. If not, there might be problems with the capital flow this week.”

“If I’m not wrong, Meng Chang should be looking for money anxiously now even though he looks very calm now.”

“However, if Meng Chang’s marketing expenses are reduced, he should be able to last for a long time. After all, the expenses of the stores are not big. The bulk of the money is spent on marketing.”

He Desheng thought for a moment and said, “I think he most likely won’t do that. The reason why Cold-Faced Lady has such a high valuation is because investors pay a lot of attention to it. If Meng Chang doesn’t continue to spend money to maintain its popularity, the investors’ interest would weaken and they would fall into a vicious cycle.”

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“That’s the real danger for Meng Chang.”

Pei Qian listened quietly, still confused.

He Desheng and Jing Haibing could not come up with an explanation either. They could only say that the cold-faced lady was currently in a very critical period.

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If a large sum of money was injected to push up the valuation and restore the confidence of the investors, the Cold-Faced Lady might be praised to the skies. However, on the other hand, if the investors were to watch, the Cold-Faced Lady’s capital chain might very quickly have problems and could only go bankrupt.

Earning huge profits and incurring crazy losses were all in the blink of an eye.

That made Pei Qian feel like he could not make a decision. He was afraid that the Cold-Faced Lady would really take off if he invested more money in the game; however, if he were to walk away from this investment, he was afraid that he would incur a once-in-a-lifetime-opportunity to incur losses.

Suddenly, Pei Qian had an idea. He asked, “How much does Cold-Faced Lady spend on marketing every week?”

Jing Haibing thought for a while. “On average... less than a million yuan per week. However, some marketing activities are done monthly, such as finding endorsements and shooting advertisements. The expenses are huge. However, there are many other daily expenses of the shop.”